Aim Publicity
Aim Publicity
Our Work
Take a look at our campaign highlights showcasing just some of our recent successes and proudest moments
Strictly Confidential
We managed a phenomenally successful press campaign for 101 Films' release of Strictly Confidential, the debut feature by Damian Hurley, starring the inimitable Elizabeth Hurley.
Our hard work and tenacity ensured the film was far from confidential. When the Hurleys announced a special screening, it was all systems go, and we were asked to oversee the event and the evening itself at the Everyman Cinema in Chelsea.
We ensured that the star-studded event was a triumph, with the team handling everything from set up, to photographers, red carpet and media wall management. The results speak for themselves with extensive coverage across national, showbiz, consumer and entertainment media.
Then it was on to the two-day press junket. Again, we secured and scheduled a multitude of press spots for Elizabeth and Damian Hurley. Highlights include TV appearances on The One Show, Loose Women and Late Night Lycett, as well as radio and podcast interviews with Chris Evans at Virgin Radio, Magic Radio, Hits Radio, Times Radio, Grazia Digital and Abbey Clancy’s Exhibit A Podcast – to name a few.
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There were extensive printed features across national, women's, consumer and film press. Notable pieces included an impressive seven-page cover feature in the Telegraph Magazine for their fashion special, which included a photo shoot and interview with Elizabeth, plus a four-page interview in Tatler Magazine with Damian and features in The Guardian, The Sunday Times, Metro, Vogue, Hello Magazine, Grazia Magazine, Filmhounds and more.
The film also saw an inordinate amount of news coverage across national press and entertainment media.
It was a pleasure to collaborate with Elizabeth Hurley again and be involved with Damian in his first major project and we look forward to seeing what he does next. We’re over the moon with the success of this campaign.
The Boy in the Woods
We have worked on some truly exceptional films over our 20 years in the business, but one recent production has inspired and moved us like no other… The Boy in the Woods, which received its UK digital release from 101 Films.
This incredibly powerful and important feature, directed by Rebecca Snow, tells the true story of Holocaust survivor Maxwell Smart, who, at the age of 11 and against all odds, survived alone in the woods of Nazi-occupied Eastern Europe.
It was truly an honour to work with Maxwell Smart, who is one of the most inspiring and genuinely wonderful people we have had the privilege to work with. It took the now 94-year-old many years to be able to share his incredibly harrowing and shocking story, but since he was approached by Rebecca Snow for her documentary on holocaust survivors, he has gone on to share his experience far and wide in the hope that it will educate and ensure that this horrific part of history is never forgotten and never repeated.
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We secured fantastic media coverage for The Boy in the Woods, including a feature with Maxwell Smart in The Guardian G2 for a How I Survive feature that ran in print and online and a touching two-part interview with BBC World Service’s Lives Less Ordinary Podcast. We also placed interviews in The Jewish Chronicle and Dan Snow’s History Hit podcast, where Maxwell shared his story alongside director Rebecca Snow.
Rebecca Snow did further press including Mark and Me Podcast, BBC Radio London’s Gaby Roslin and BBC Radio Derby.
We also had limited press time with the hugely talented Richard Armitage also who had a major role in the film and was a delight to work with. We placed interviews across Total Film, Unquestionable Podcast, Games Radar, Digital Spy, Hey U Guys and Any Good Films.
Following a special screening and Q&A with Richard Armitage and Rebecca Snow at London’s Olympic Cinema, our press efforts secured widespread acclaim from critics, with reviews appearing in The Guardian, Jewish Renaissance, The Jewish Chronicle, Mature Times and various entertainment outlets.
We were deeply affected by the experience of working with Max and are keen to continue to share his inspiring story. We urge you to seek out his interviews and to watch this important film.
The Shamrock Spitfire
We ran an incredibly successful press campaign for 101 Films’ home release of multi-award-winning WWII feature The Shamrock Spitfire. Our efforts saw the film soar to the top of the Amazon online charts.
Securing interview time with writing/directing team, Ian and Dominic Higgins, we were over the moon to place a double-page feature in The Sun, print and online. We arranged the interview and photo shoot and are thrilled with the fantastic piece that saw a reach of more than eight million.
Our campaign also saw us secure features across national press, military/ aviation media, including RAF News and Irish press, including Irish Daily Star, Irish Daily Mirror, The Irish World and Dublin People. We arranged a slew of interviews across BBC regional radio and garnered a very positive review in The Guardian, as well as reviews from the likes of History of War Magazine, Key Aero, Soldier Magazine and Best Of British.
Look To The Light
We garnered outstanding press coverage for Homesick Angel Ltd’s digital release of Look To The Light, a powerful feature directed by Christopher Manoe, starring Lucy Benjamin, Kele le Roc, Mark Moraghan and talented newcomers Charlie Goddard and Lily Blunsom-Washbrook.
We were thrilled to secure press time with the cast and arranged a press junket for the brilliant Lucy Benjamin, who was a delight to work with. This culminated in an impressive array of coverage that saw double-page features in the Daily Mirror and OK! Magazine and fantastic interview pieces in HELLO! and Bella. We also placed features with Daily Mail Online, Express Online, Daily Record and Digital Spy as well as an entertaining conversation with Gaby Roslin on BBC Radio London.
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ButtonFor rising star Charlie Goddard, we set up a host of interviews across radio and entertainment press including BBC Radio Essex, Hereford & Worcester, Shropshire and Stoke, as well as The People’s Movies and The Fan Carpet. Co-star Lily Blunsom-Washbrook joined Charlie in a fascinating chat with Bernie Keith on BBC Northampton about the importance of safeguarding young stars and social media culture.
We secured a slew of reviews, trailer placement and news breaks in The Sun, Metro, Digital Spy, Yahoo News and more and were on hand at the film's London Premiere, where the immensely talented cast made a huge impact.
Acorn TV UK
As we approach Acorn TV’s fourth anniversary in the UK, our ongoing partnership with AMC Network's subscription TV on-demand service has seen some incredible achievements. Our work continues to make a great impact for Acorn TV, ensuring it keeps its much-deserved place amongst the streaming giants.
We’ve been instrumental in launching several immensely popular TV series, including Harry Wild, Mrs Sidhu Investigates, Darby and Joan, The Chelsea Detective and Agatha Raisin. We’ve had the pleasure of collaborating with notable talents such as Jane Seymour, Adrian Scarborough and Ashley Jensen to place wide-reaching coverage, across national press, consumer magazines and broadcast and online outlets, which garners widespread attention.
Most recently, our efforts saw a remarkable spread in Radio Times, which highlights the new crime queens on the block and saw a stunning photo shoot and exclusive interviews with many of Acorn TV’s talented leading ladies, whom we've had the pleasure of working with over the years. This includes Meera Syal for Mrs Sidhu Investigates, Sally Lindsay for The Madame Blanc Mysteries, Kerry Godliman for Whitstable Pearl and Greta Scacchi for Darby and Joan.
The piece truly is a triumph and really highlights the work of our client AMC's Acorn TV and Acorn Media International and their ongoing commitment to producing and distributing distinctive female-led sleuthing sensations.
The Gates
We opened 'The Gates' for 101 Films' digital release with a raft of fantastic press. The Victorian London set supernatural horror sees the ghost of a twisted serial killer wreak unimaginable terror in a prison and we were thrilled to secure interview time with its stars.
John Rhys Davies, who is not only a true screen legend, but also hugely entertaining, was a joy to work with and horror favourite Richard Brake, was an absolute dream to work with and had loads of great stories.
We arranged the press junket and secured some stellar mainstream media with John Rhys Davies, including a full-page feature in Daily Mirror plus Express Online, Metro and a BBC Radio Wales chat with Carol Vorderman. Other features included Big Issue, Film Hounds Magazine, Any Good Films, Mark & Me Podcast, On: Yorkshire Magazine, Sci-Fi Bulletin and Infinity Magazine. And it didn’t stop there…
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Richard Brake sat down to discuss the film with The Hollywood News, A Year In Horror Podcast, 60 Minutes With Podcast and more. Meanwhile, rising star Elena Delia – who was also a delight to work with – did some great BBC radio chats.
The interviews helped generate a huge buzz around the film along with some fantastic reviews, news and trailer placement across national press, film and genre press.
Mercy Falls
We handled the hugely successful press campaign for Bingo Films’ theatrical and digital release of acclaimed Scottish Highland set thriller Mercy Falls, starring BAFTA®-winning actress Lauren Lyle and directed by BAFTA®-nominated filmmaker Ryan Hendrick.
We were on board to oversee the press screening and Q&A at the London premiere and arranged a slew of TV and radio interviews for star Lauren Lyle, including BBC Scotland – The Edit, STV – Scotland Tonight, BBC Five Live, BBC Radio Scotland – The Afternoon Show with Janice Forsyth and a great feature piece in Digital Spy.
We also secured a raft of interviews for Ryan Hendrick who spoke with Edith Bowman for her Soundtracking Podcast, as well as Blazing Minds, Love Horror, The People’s Movie, BBC Regional Radio shows and more.
We also placed reviews across key national, consumer and entertainment outlets such as The Guardian, Yahoo News, Express Online, TV Choice, Total TV Guide, as well as a slew of regional Scottish outlets, including Daily Record.
Harry Wild
We executed a highly successful campaign for the streaming launch of Acorn TV Original series, starring the inimitable Jane Seymour. Our efforts resulted in extensive interviews, features and preview coverage across national TV and radio, national newspapers, women's, TV consumer and entertainment press, generating widespread excitement and anticipation for the series. We secured a raft of features
including The Guardian, The Times My Culture Fix, The Telegraph, Sunday Mirror, Sunday Express – S Mag, The Mirror – We Love TV, The Independent, What's On TV, TV Times, TV & Satellite Week, Total TV Guide, TV Choice, Best Magazine, Yours Magazine, OK!, The Lady and interviews on The One Show and BBC Radio 2.
Additionally, for the recent home ent. bow of Harry Wild, we secured another major exclusive piece with The Times Magazine with Jane Seymour on the front cover. We headed to Ireland to manage the interview during the filming of the second series and the piece resulted in an exceptional five-page spread with a front-page cover flash on the main newspaper, the Times Online and the readers’ newsletter.
The Flying Scotsman 100th Anniversary
As the world's most famous and beloved locomotive celebrated its centenary, we were responsible for handling press for new documentary, The Flying Scotsman: 100th Anniversary. We were lucky enough to organise interviews with national treasure Sir Tony Robinson, the captivating narrator of the film on another national treasure. As a result, we garnered extensive coverage for the film, including The Daily
Mirror Saturday Big Read spread plus a Press Association piece that saw a huge reach across online and print media from entertainment to regional press and Evening Standard, Metro and some 40 plus publications.
Sir Tony Robinson also took part in an engaging and entertaining conversation with BBC Radio Scotland’s Janice Forsyth, which eager listeners can still enjoy on BBC Sounds. Additionally, we successfully secured coverage in train and travel publications, retirement press and various other media outlets.
The Texas Chain Saw Massacre
As Second Sight Films continues their reign of lauded, highly sort after, must-own Limited Editions, we were delighted to work on the much-anticipated Limited-Edition 4K/Blu-ray Box Set of Tobe Hooper's iconic The Texas Chain Saw Massacre. We garnered an abundance of rave reviews across a slew of media, including print and online publications and genre press, earning plaudits such as...
‘Impeccably designed, beautifully lavish limited editions have deservedly come to be considered the finest releases in physical media, and they’ve all been building toward this... the results are beyond breath taking' (Film Juice) and 'Second Sight Films are fantastic... they've somehow created the most definitive version out there... truly impressive... simply the perfect edition' (Man V Film).
The release garnered widespread acclaim, achieving four and five star reviews across the board. We secured a feature spread in Home Cinema Choice and SFX Magazine dedicated a full-page for their five star review. There was also a vast amount of in-depth unboxing videos. Media included Loud and Clear Reviews, AV Forums, Blueprint Review, AV Forums, Man V Film, Films at Home, A Fistful of Horrors and more.
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